I pitch it, then I build it
I write and direct award-winning ad creative, then cut, grade and ship it. Right now I do that full-time for TechSmith.
A Gold ADDY and an Emmy nomination
MSU and Google handed three students an experimental brief. I directed a crew of seven, shaped the framing with my DP, and cut it.
Awarded films and the numbers behind them
MSU × Google
Artist’s Incense
Handpicked as one of three students to write and direct an experimental spot. I ran production and directed a crew of seven.
Spotify · Spec
No One Listens Like You
A message-reveal spot built on one idea: everyone around you is hearing something completely different.
Long form · Spec
Are You Smarter Than ChatGPT?
A game-show format that shows where AI beats you, where it does not, and why you still need to check its work.
Brand · Print
Kaiju Fizz
A soda brand built from Showa-era kaiju posters. Radioactive fruit instead of a radioactive lizard.
Camtasia · YouTube
Long-form channel rebuild
Cut the slate from 104 videos to 50 and still grew long-form views 13.8% year over year.
TechSmith · Paid
Camtasia ad system
Upper- through lower-funnel cutdowns built for A/B testing across YouTube, Instagram and Facebook.
700K+
Organic social views across TechSmith brand accounts.
1,500+
Hours of watch time driven from long-form YouTube.
4
Award wins and nominations in 2026, including a Gold ADDY.
13.8%
Year-over-year growth in long-form views on half the output.
What I actually do all week
Direction
Concept, script, boards and on-set direction. I have run a seven-person crew and a one-person shoot in the same month.
Edit & finish
Premiere Pro and DaVinci Resolve. After Effects for titles and tracked graphics. Delivery in 16:9, 9:16 and 1:1.
Art direction
Brand worlds, packaging and print. Photoshop, Illustrator and Figma for boards and layout systems.
Creative strategy
Audience insight, SEO, A/B testing and the analytics read that decides what gets made next.
Looking for someone who can pitch it and build it?
Open to content, editing, art direction and creative strategy roles. East Lansing, MI — and happy to travel.