I make content that connects
It started in 4th grade, making stop-motion animations with my action figures and putting them on YouTube. The audience part turned out to be as exciting as the making part, and that has not really changed.
From there I took an associate’s in film and a bachelor’s in creative advertising, which led to roles where I get to shape a brand’s story and then go build it. I have been a creative, a strategist, a manager, a storyteller, a director, a writer, a videographer and an editor — often inside the same project.
Résumé
2026 — Present
Marketing Generalist
TechSmith Corporation · East Lansing, MI
- Promoted to full-time to keep supporting content creation, media production and campaign execution.
- Work daily with the Growth and Content Marketing teams on multimedia assets for paid and organic campaigns.
- Helping carry out the product suite rebrand as TechSmith’s Snagit becomes Camtasia Snagit.
- Edit organic and paid ads in Premiere Pro and Camtasia, producing variations for A/B testing.
2025 — 2026
Video Marketing Intern
TechSmith Corporation · East Lansing, MI
- Produced 25+ short-form videos for YouTube Shorts and TikTok, generating 1K–25K+ views each.
- Managed the full lifecycle of vertical ads, repurposing long-form into high-conversion social video.
- Used Google Gemini and ChatGPT to speed up scripting, idea development and repurposing.
- Scripted, storyboarded and edited product marketing videos for campaigns and feature launches.
2024 — 2026
Head Videographer
42pointSEVEN · East Lansing, MI
- Led and mentored a videography team delivering client content on deadline.
- Directed the lifecycle of 10+ integrated campaigns, turning client objectives into executable video strategy.
- Managed client communication directly to keep projects aligned to brand goals.
2025
Corporate Marketing Intern
Auto-Owners Insurance · Lansing, MI
- Built a social media strategy and content calendar that generated 30,000+ engagements.
- Wrote behaviour-led captions and ideated platform-tailored graphics for LinkedIn and Facebook.
2024 — 2025
Content Marketing Intern
TechSmith Corporation · East Lansing, MI
- Created graphics, thumbnails, social copy and blog visuals for multi-platform distribution.
- Brought visual storytelling into creative brainstorming for video and ad strategy.
- Published through CMS tools while holding brand consistency across international pages.
2023 — 2024
Customer Care Intern
TechSmith Corporation · East Lansing, MI
- Built deep product expertise in Snagit and Camtasia by handling technical inquiries and workflows.
- Surfaced common user challenges as insight for the internal marketing and product teams.
Education
BA, Advertising Creative
Michigan State University · East Lansing, MI · 2025 · 3.82 GPA
AS, Digital Media, Audio and Cinema
Lansing Community College · Lansing, MI · 2023 · 4.0 GPA
MSU Ad Association · MSU × Google Gemini, Ad Director · MSU LA Industry Trip
Awards
- Gold ADDY — District 6 American Advertising Awards, 2026
- Silver ADDY — Lansing American Advertising Awards, 2026
- Emmy nominee — Michigan Regional Emmy Awards, 2026
- Best Student Video — 2026 D-Show, AdCraft Detroit
- D-Show shortlist — Best Student Video, twice
- D-Show shortlist — Best Student Print
Tools I run every week
Edit
Premiere Pro
Primary NLE. Organic and paid cutdowns, delivery in every aspect ratio.
Grade & finish
DaVinci Resolve
Colour and finishing on directed work.
Motion
After Effects
Titles, tracked graphics and the landing-page motion systems.
Design
Photoshop & Illustrator
Thumbnails, packaging, print and campaign artwork.
Art direction
Figma
Boards, look decks and layout systems.
Capture
Camtasia & Snagit
Editor, Audiate and Snagit — the products I make the work for.
AI
Gemini, ChatGPT, Firefly
Scripting, ideation and repurposing. ElevenLabs, Veo and Nano Banana for generation.
Strategy
Analytics & SEO
Audience insight, performance analytics, A/B testing, CMS publishing.